About Jeff

I’m passionate about building great teams.

Jeff started his career in a family-run business. There, he began to see the benefits of breaking away from reactive on-the-fly decisions in favour of well-run meetings that set the course forward. Jeff recognized that meetings are the arena wherein decisions are made final. The best decisions are based on reliable information that is thoughtfully presented by employees in structured meetings.

Taking a cue from his extensive sports background as both a coach and an athlete, Jeff expanded on the critical aspects of great meetings by measuring performance against established KPIs and promoting accepted behaviours for those all- important meetings, whether they happen daily, weekly or monthly, virtual, or in person.

The result of Jeff’s research and practical experience is a comprehensive meeting platform we call WORKING AS 1 and a management philosophy called Competitive Wellness. The platform is designed to manage Competitive Wellness’s four drivers of performance – Communication, Capacity, Capability, and Will.

Since the inception of KRO Performance Management and WORKING AS 1, the focus has been on helping businesses increase their value, both for today’s profitability and for tomorrow’s growth.