Step 1 – Success Formula
Describe Success
Struggling with decision making? Start with the basics, define what you value.
A SUCCESS FORMULA states what a business values. Values are unique to every business and essential for accumulating and protecting the tangible and intangible values that a business competes to acquire.
Your SUCCESS FORMULA guides and holds to account the hands, head and heart of your employees during competition. It instructs the actions, attitudes and results that you cheer on during a performance. KRO supports you in mapping financial benchmarks and describing behavioural values that lead your business to generate the value you want.
Your values are at the core of everything you do. They motivate, reward and reprimand your employees to deliver your brand experiences and financial results. Your SUCCESS FORMULA governs your values and beliefs. Defining business values is KRO’s first step in building a competitive business.

Success Process:
- Find your True North – Business focus
- Have a constitution – Business “Code”
- Governance toolkit
- Business valuation – Knowing your tangible and intangible values
Success Formula:
- Map, monitor, review and act on your Business values
- Define Team Values – How success is executed
- Define Brand Values – How success is experienced
- Benchmark Financial Values – How success is scored
- Understand the Entitlement Trap™ – Safeguard your success
Know what you value

Entitlement Trap™
Safeguard Success
Know what you value

Entitlement Trap™
Safeguard Success
A people that values its privileges above its principles soon loses both.
Dwight D. Eisenhower